In the economic recovery from the COVID-19 pandemic, marketing – the link between businesses and their customers - is more relevant than ever, drawing on tried-and tested models and tactics, as well as showing resolve, resilience and agility to climb
back and get ahead of ‘the next normal’. Business leaders are to re-architect their current customer models, approaches and tools.
The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.
Traditionally, marketing has been the business function that best understands the customer. More than ever, this is a major driver in meeting the needs of today’s and tomorrow’s business.
Customers expect innovative ideas that are relevant to their specific problems and that can offer measurable results. As a business leader today, how can you be relevant to your customer, and how do you design that customer journey? In view of the current
economic situation, it’s vital to develop even deeper insight and seek foresight, to remain as relevant as possible.
The BIG Five
Philippe Gosseye highlights five pillars for the modern business leader and links each of those pillars to different chapters in his best-selling book The Extraverted Nerd II, which forms a backbone through
these two days.
Founder-owner Jack&Jack EBA Business Partner/Trainer
Founder of Jack & Jack - Marketing & Team Architect Former Sr. Director at Dell Technologies - Thought Leadership, CxO Engagement, Customer Advocacy Author of the Extraverted Nerd II - The Essential B2B Marketing Cookbook